WordPress started off in 2003 as a popular blogging software. Since then it has also developed into a popular Content Management System (CMS) for businesses of all sizes.
Here are 5 reasons why WordPress is one of the most popular solutions on the market, and why you may want to consider switching your company’s website onto the WordPress Platform.
Search Engines Love WordPress Sites
WordPress code is clean and simple, so the Search Engines can read and index the site’s content. It is easy to optimize WordPress sites very precisely for the key words you want your site to appear in the Search Results for.
Today, Google updated it’s search algorithms to favour websites that resonate well on mobile devices. If your site doesn’t meet Google’s criteria for mobile user experience, you risk losing position on Google for Mobile Searches.
You can test to see how well your site looks on a mobile device here
As the % of traffic to sites via mobile continues to increase year over year, this will have a negative impact on your total traffic.
The good news is that it’s very easy to make WordPress sites Mobile Friendly, with plugins that automatically transform your WordPress site for mobile devices.
Easy to Use
WordPress has a much more intuitive interface than other CMS on the market. With some training and familiarity, you’ll be adding new pages, blog posts, images, videos etc. to your site in no time. No HTML editing of FTP software is required. WordPress is also browser based, meaning you can log in and manage your site from anywhere with internet connection.
No more waiting for designers or developers to make simple updates to your site. You can make changes yourself. You can also have multiple users. As an admin, you can set up your team or employees with access, and assign various access levels
The Design is 100% Customizable
If you’re worried about cookie cutter templates, you shouldn’t be. The look and feel can be customized so your brand is distinct and provide your customers with a unique user experience. You can extend functionality with Plugins like an event calendar, video gallery, Twitter feed and more. Most of these are free or very reasonably priced.
Your Site can Grow as You do
WordPress is incredibly scalable. You can have tens to thousands of pages or blog posts and your site performance will not be compromised.