MYSF – San Francisco Tourism Industry Certificate Training

MYSF is designed to empower tourism employees by providing current destination knowledge about San Francisco. Help us to welcome our 18 million annual visitors by providing a wonderful experience. Inspire them to return again and again.

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  • Tourism Industry Facts
  • San Francisco Brand & Identity
  • Fisherman's Wharf and Alcatraz
  • Union Square
  • Cable Cars
  • Embarcadero
  • Chinatown
  • North Beach
  • MY SF Insider Tips
    • Yerba Buena and Moscone Center
    • Parks and Recreation
    • Types of Visitors: Independent and Guided
    • Transportation and Services for Visitors
    • Return Visitors and Other Attractions and Neighborhoods to Visit
    • Live Like a Local

These topics were chosen based upon market research of visitors to San Francisco as being the most asked for destinations. We hope you will use this training as a jumping off point to explore deeper and become a true expert.


Click on the video above to begin the 46 minute MYSF online certification training. The full training video is available free of charge with registration.

The enrollment fee is charged at the time you decide to take the exam and become certified. Enrollment Fee: $24.95 - Includes 30 days free of Learn iT Anytime e-Learning.

Group discounts and pre-paid options for employers are available.

Additional Resources for MY SF Certified Participants:

At, you can find additional resources to explore the neighborhoods of San Francisco, including the Airbnb Locals Map. You will also find resources and websites mentioned in the training video, resources for trip planning, and industry information. Follow us on social media, sign up for our newsletters, and stay in touch!



Benefits of Certification:

Career advancement: Employer recognized certification in tourism and destination expertise.

Learn insider tips and tricks to help visitors enjoy the most popular attractions in San Francisco.

Receive emails with tourism industry updates giving you the inside scoop.

Thirty days of additional career development training on the Learn iT Anytime online learning portal.